National Record Store Day just became a sham.
Now, the date itself and the idea are awesome and I stand behind them one hundred percent. The shop and I will celebrate the day always and it’s a great way to promote awareness for local shops and give back to those people that keep you happily in business. However, somewhere along the way something happened, there was a shift and it was corporatized and taken over by the major labels. Which is a shame considering how much people (small shop owners, small label owners, devout record buyers, etc.) got behind last year’s event.
Indie labels like our local heroes, Merge Records, pressed thousands of 7″s for the event and shipped ‘em out on their own dime just in celebration of this day. Once the majors stepped in with their ridiculous amounts of ad dollars, a lot of the indie labels seemingly got pushed aside and bullied out by the major labels’ positioning. Posters were printed by the majors, so obviously, there was no indie label representation hanging in shops’ windows. Smaller shops like mine took notice of this and it bummed us out too. Indie, punk and garage labels are what sell in this shop, they’re the ones that help me pay my rent. They’re the ones to which I owe huge amounts of respect and gratitude.
The name lost its point of awareness for INDIE MUSIC and INDIE SHOPS and the supporters of this culture. There’s now some company in Raleigh, North Carolina that wants me to send them a check for participation in Record Store Day. This I cannot do and I imagine there are probably a bunch of other stores that cannot do it either. I’m not mad at “Record Store Day” itself or those that created and spearheaded it, I’m mad that like anything else that starts off good and underground, it got commandeered by a larger company that is now pushing out smaller retailers.
Is this really in the spirit of National Record Store Day? Is this really what it stands for? I can understand if I were asked to send a check for postage, that’s fine, but it’s not what is being asked. A “monetary commitment” is required.
I’m still going to celebrate Record Store Day and have a huge sale and offer gift certificate giveaways and hopefully partner up with local labels and bands, but this just got out of hand. It went to a level that it should not have gone to. The point was lost somewhere along the way and it has rumbled off down the wrong road.
I guess it’ll just become another thing that smaller shops like mine champion in their own way through their own avenues and in that, it’ll be done right. Smaller, indie and punk shops will band together and keep it following the road it should not have left in the first place.
I, for one, am not sending a check to some company I have never heard of to receive a bunch of major label junk no one at this shop cares about. If an indie label I love and respect has promotional stuff for the day, I will gladly send them postage. No one even wanted those LPs that the majors pressed and for them, those were just throw-away dollars. For labels like Merge, it was very real dollar bills and they got the short end of the stick in the deal.
If you’re a local label, local band or local distributor, let’s keep this a National celebration for the network of local, independent record shops and in that we’ll all be a part of something huge and beautiful.